The American Academy of Otolaryngology found my firm through content marketing efforts that I led on the Social Driver blog. I responded to their RFP, led the in-person pitch, and won the contract (the largest single contract for my company at the time). Through a 9 month process, we redesigned their entire information architecture and web presence, focusing on sorting and eliminating over 20,000 pages and resources that had been created throughout the 10 year history of their old site. I managed the relationship with nine different department heads, the entire project team, and delivered a website on-time and on-budget. Following the launch, AAO saw an increase in every one of their monitored web analytics.
Web / Project Management
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