The Lutheran World Federation (LWF) is a global communion of 145 churches in the Lutheran tradition, representing over 74 million Christians in 98 countries. Their humanitarian services have helped over 1.3 million refugees all over the world. When LWF came to us, their website had no information architecture, over 20000 pages of disorganized content, and a look and feel from the early 2000s. I managed a cross-functional team of nine designers, content strategists, and developers to re-create LutheranWorld.org from the ground up. The site now features an organized resource library, inspiring photography, and a refreshed information architecture that has increased engagement on site tenfold.
The American Academy of Otolaryngology found my firm through content marketing efforts that I led on the Social Driver blog. I responded to their RFP, led the in-person pitch, and won the contract (the largest single contract for my company at the time). Through a 9 month process, we redesigned their entire information architecture and web presence, focusing on sorting and eliminating over 20,000 pages and resources that had been created throughout the 10 year history of their old site. I managed the relationship with nine different department heads, the entire project team, and delivered a website on-time and on-budget. Following the launch, AAO saw an increase in every one of their monitored web analytics.
I responded to a website design RFP from the Education Trust, winning the contract for my firm. I managed the entire project, from pitch to discovery to an under-budget and on-time completion. I led a cross-functional project team of strategists, designers, and developers to relaunch the website. Organized thousands of pages of documents into a searchable database of content.
I’ve produced dozens of original research pieces, content offers, e-books, PDFs, guides, calendars, and more for our community of nonprofit professionals. These resources are offered for free to the nonprofit community in an effort to help them do their job better, while giving our team insight into the types of people that may be interested in having a conversation about our products.
I launched the EveryAction blog, focusing on gaining search engine rank positions for targeted nonprofit software keywords. We currently rank in the top #1-5 slots for over a hundred keywords, including nonprofit websites, nonprofit email, fundraising strategy, fundraising guide. We’ve gone from 0 to 100,000 unique visitors per quarter with only one full-time dedicated content producer on staff.